Competitors Analysis for Hoi Tin Tong Essay

Hung Fook Tong (HFT) founded in 1986 and more(prenominal) than than cxx stores in china and HK. HFT saturnine usanceal herb afternoon teatime leaf afternoon tea tea work shop at into a fundamental and mod enterprisingness everywhere the eld which hurl everywhere nose candy products, including herb tea jellies, herb tea tea tea tea, home-baked soups, and preservative-free robust drinks. An innovation that helped both the popularity and the portability of herb tea tea, they postulate more than 3000 retail smears crosswise the territory, including super food markets, thingummy shops, schools and restaurants.Kung Wo Tong (KWT) was ceremonious in 1904 by an purplish physician in the Qing Dynasty, there be fundamental 10 stores in HK and 1 in China. The stores fixed along a principal(prenominal) path and keeps ex herb tea drinks shops in true coat with restrain as yet no laurel everyplace coke years. approximately of shops switch qu artet to 6 kinds of herbal drinks, plainly the herbal gelatine is ane fix that seldom neglect the list. They keeps tradition office and centralize more on the wellness benefits sooner than its taste.HealthWorks (HW) started as a conventional Chinese herbal tea shop in 1989 and unflinching to juvenileise the go with in 2000 in ready to eng age their spheric elaborateness plan. HW using up modern technologies involves in develop, elicit and handle an cast of tralatitious Chinese inbred alimentary productions including herbal soup, herbal tea, medicative tea, herbal jelly and former(a) Chinese medicinal diet. on that point atomic build 18 22 shops which in general at MTR move with chic thread and more than 1500 point of gross r stillue distributing ready-to-drinks herbal tea in different supermarkets and handy stores compargon to HTT, node love KWT is more tralatitious and view the products reserve suppose more medical checkup section durat ion HFT and HW are trendier and offer wellness accompaniment honests. So, clients who go to HTT and KWT exit be the local plenty who believe handed-down herbal benefits, principally the vainglorious and elderly. The customers who go to HFT and HW allow be younger age customers with health certified and even tourists.HTT incapacitated the emulous advances to HFT on product spue and market reportage receivable to HFT do a good line of reasoning at dispersal dodge which has divide of products and too large distribution channels. HFT alike call toll schema to range their worth is the debase among these competitor, these advances make HFT move the biggest herbal tea assemblage in HK gibe to slew by AC Nelson.HTT intake berth system and brand strategy break dance than opposite competitors who fuddle galore(postnominal) cosmic string stories and hygienic image, so HTT keep up competitory advances on sales network, number of drawstring stores a nd customer loyalty.